In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Do not randomly message your clients. Always have something important to say when you message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.

QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. QR codes are a good way to get people that have smart phones to visit your site. You could include QR codes on your business cards, flyers or magazine ads. With a QR code, an interested customer can instantly find out more information about your products and services.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. It can be hard to make a mobile site that is appealing and attractive. If the job seems like beyond your scope, consider outsourcing it to professionals.

Recruit friends and family to help you test every ad you send out to ensure it is working properly. For an unbiased opinion, hire a paid tester.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You need to be discernible from the competition.

Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

Be wary of the time of day you text your customers. Not too late not too early. These customers are more likely to be upset with you, than excited about the promotion.

If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Do what you need to accordingly.

For maximum impact, you should encourage your ads to go viral. When you have a clever ad, your customers are more likely to forward it to their family and friends.

Use unique, dedicated short code. This can be expensive, but it protects your brand. Additionally, it gives you a degree of legal protection.

Mobile Marketing

The above advice will have you well on your way to savvy and successful mobile marketing. That said, the technology is still evolving, so make an effort to stay on top of the newest mobile marketing techniques. Utilizing these suggestions will allow you to begin creating a promotion plan for your business.